The phone sat quiet and business lagged on for the new business start-up as the entrepreneur waited in anticipation to be published for the first time in next years’ phonebook. For seven months, multiple forms of marketing including Facebook, Google ads, direct mailers, billboards, and newspaper were used in attempt to get his company’s name and number in front of consumers.
Business growth limped along until his business was published in 2014’s local phone book. The following month, business increased by nearly 50 percent and grew steadily despite the downturn in the local economy.
Through this experience, the local business owner realized that in order to effectively reach all consumers in the community, businesses benefit most from a printed business and residential phone directory that also offered an online presence.
Learning that the local business phone directory will no longer be printed motivated local business partners, Gary Birdsall, Jr., and Janice Wiseman, to launch The Bayou Book Louisiana, LLC to provide a platform to aid in connecting all Lafourche Parish businesses and residents.
The Bayou Book is a locally owned and operated business and residential directory with printed yellow and white pages and an online directory as well.
The Bayou Book’s circulation boundary encompasses all of Lafourche Parish as well as Grand Isle, a first for the parish. It will be distributed free of charge to ALL homeowners and businesses, tripling the circulation of previous directories.
The Bayou Book will feature a complete online presence with free business landing pages and mobile app, giving businesses and residents maximum exposure and connectivity regardless of search method.
Nearly 45 percent of Lafourche Parish residents have no internet access at home, and many businesses do not have websites or are not prominently displayed online.
Locating a local business or resident without a directory can be difficult to impossible by other means. Traditionally, phone books were only circulated to landlines owned by a telecommunication company to satisfy FCC requirements. More and more people use only cell phones, and many businesses use internet phone lines to avoid the high cost of local landlines.
Previously, homes or businesses only received a phonebook if they had a landline with the phone company publishing the book. With less landlines and smaller circulation, business directories were becoming less useful and less effective for marketing.
The Bayou Book is dramatically different from traditional directories in that we are publishing ALL residential and business phone listings, greatly expanding circulation to reach every homeowner and business in Lafourche Parish and Grand Isle regardless of whether there is a landline.
Our goal is to be the “go-to” source to find anyone or any business in the parish in print or online. We are even offering residents and businesses the ability to put their cell phone or other number into the white page directory if desired.
In order to place a cell or other non-landline number in the directory, the number holder will have to do a voluntary verification process so we can list the number in the white pages.
We are not an affiliate of a phone company; we are creating a comprehensive directory for the entire parish. Anyone will be able to easily access a business listing by print, online, or mobile app. The entire book will be free and will be printed on high quality magazine style paper.
The local owners’ experience includes over 30 years in the publishing and printing business.
The Bayou Book is hosting a contest for front cover artwork to local artists, photographers and graphic artists. The Bayou Book is also currently hiring experienced salespeople. All questions and marketing inquiries may be sent to firstname.lastname@example.org or email@example.com or for information via phone, call Gary at 985-414-9053.
The Business Spotlight is a paid advertorial. For more information on taking part in a Business Spotlight advertisement, contact The Lafourche Gazette at 985-693-7229.
Posted on Tue, June 21, 2016
by The Lafourche Gazette