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Wednesday, April 24, 2019

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CDC’s “Tips from Former Smokers” Campaign helping Louisiana smokers quit

CDC’s “Tips from Former Smokers” Campaign helping Louisiana smokers quit

NEW ORLEANS – Nearly everyone has seen them—the smoking cessation ads from the Center for Disease Control’s (CDC) “Tips from Former Smokers” campaign, now in its seventh year, which profiles real people who are living with serious long-term health effects from smoking and secondhand smoke exposure.

The compelling stories of people with health issues caused by, associated with, or made worse by smoking, seem to be resonating with Louisiana smokers.

According to Mike Rogers, CEO of the Smoking Cessation Trust Management Services (SCTMS), “When the CDC’s Tips from Former Smokers campaign runs each year (for approximately 25 weeks beginning in the spring) we see a range of more than 3x to as much as much as 5x the callers, exceeding "normal" caller counts to our Quit-line. So, love them or hate them, there’s no denying their effectiveness.”

Tobacco use is the leading cause of preventable death in the United States, imposing a terrible toll in health, lives and dollars on families, businesses and government. Tobacco kills 480,000 people annually – more than AIDS, alcohol, car accidents, illegal drugs, murders and suicides combined. For every person who dies because of smoking, at least 30 people live with a serious smoking-related illness.

“From 2012-2015, the CDC estimates that the campaign has motivated millions of Americans to try to quit smoking cigarettes, with at least a half a million of those quitting for good,” added Rogers.

Smoking in the US continues to drop (13.9% of US adults smoked cigarettes in 2017) according to the CDC’s National Center for Health Statistics’ recently released National Health Interview Survey. Consequently, Louisiana rates remain disturbingly high (21.9% of Louisiana adults smoked in 2017).

The Smoking Cessation Trust is combating this challenge by having reached more than 90,000 Louisiana smokers, to date (with a goal of 200,000+ by 2022), with the message that quitting now is one of the best things they can do for their health, their families and their wallets.

For more information or to apply for the free products and services provided by the Trust, visit, call locally at 504-529-5665 or toll-free at 855-259-6346.