Grand opening slated for Wednesday evening
When Susan Danos and Eva Smith met in a tenth grade typing class at South Lafourche High School, the girls had no idea how much their friendship, or their flair for fashion, would evolve.
Today, the duo struts around their two boutiques in outfits that are, as many twenty-somethings would say, on fleek.
The South Lafourche natives teamed up and opened Urban Loft, a boutique in downtown Houma, in 2013 and just recently opened a second location in Cut Off.
“We knew we wanted to go into business together,” said Smith. “We both love fashion, shopping and travel and knew opening a boutique would be perfect!”
After much success in the Houma market, the pair wanted to see how well Urban Loft would do in their hometown.
“We opened a three-month Pop-Up Shop in Cut Off and were very successful. Fashion is on the up and up on the Bayou and we want to offer a closer alternative for locals,” said Danos. “So we decided to make it permanent!”
Urban Loft’s Cut Off location will be housed inside Jerry Lafont’s Salon, 14905 West Main Street.
“Sharing a space with a beauty salon combines the best of two worlds. One can do a bit of retail therapy, have their hair and make-up done and leave looking fabulous,” Danos said.
The pair takes pride in knowing that their boutique is unique in the fact that it offers both men and women’s apparel and accessories. On Monday, May 11, Urban Loft will launch a new line, Style in the Middle, which will include girls’ sizes 7/8 through 13/14.
The Style in the Middle line is geared towards the seven to 12-year old who wants her big sister’s, or even her hip Mom’s, style.
“We’re really excited to move forward with not only our new store, but also our new line! Tween girls will have access to popular trends that older girls are wearing, such as boho chic, but it will be appropriate for their age group,” said Smith.
A grand opening is planned for Wednesday, May 13 from 5 to 7 p.m. at the Cut Off location. Champagne and hors d’oeuvres will be served.
The co-owners constantly study what’s trending, what styles stay classic and listen to what people want to wear.
Some folks don’t feel that they know body types and what may be most appealing to them. Every visit with Urban Loft is like a free consult.
“We have something for everyone! Whether it be clothing, candles, diffusers, picture frames or accessories, we can definitely find something for you!”
Both Eva and Susan are big proponents for giving back to the community. In conjunction with another boutique in the area, Urban Loft recently did a two-day Pop-Up Shop as a fundraiser for the families of two young, local girls with very rare disorders. The event was a hit and the families benefitted greatly from funds raised.
Smith, a Larose native, studied fashion merchandising and design in Dallas before transferring to Nicholls State University.
Danos, of Galliano, started her studies at the University of Louisiana at Lafayette but decided to transfer to Nicholls as well.
Though they admit that friendship and business can be a recipe for disaster for some, the women fully appreciate one-another in the partnership and know that they wouldn’t want to do it alone.
“It really does take two. When I can’t do something, she can and vice versa,” Smith said.
Not only do Smith and Danos share alma maters and business goals, they also share a closet.
“When we see something we both like, we’ll just buy one and share it,” Danos said. “When we started out, most of the items we chose to sell were based on our personal styles.”
The duo also stocks items to coincide with local events, like black and gold outfits for Saints games.
“I get to show up every day at a job I love,” Danos said. “Now, we can do it in our hometown too!”
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Posted on Fri, May 8, 2015
by The Lafourche Gazette